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Probal Mukherjee
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  • Delhi
  • India
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Type of Writer or Editor
Copywriter
About Me:
Me

You think that you know me
I am not what I appear to be
The world doesn’t care to see
And barks up the wrong tree

You look for a pigeon hole
So you can define my role
But I will not be slotted
Or play the role I’m allotted

You will not set my rules
For I am not one of the fools
Who’ll live by what others say
That’s me, come what may


I bring to the job a cumulative experience of 25 years in advertising. I was head of Copy at Leo Burnett, Delhi and Bates Clarion, Delhi and am currently working as a Creative Consultant.

I see myself primarily as an idea generator. Some of the ideas, encapsulated in lines, of which I have been the source include “The Coolest One” for Kelvinator refrigerator; “Life is one incredible journey” for the Outlook Traveller magazine ; “A movement called Liberty” for the Liberty Group, “Aaj ka Style Wave” for Liberty Shoes; “Life is incomplete without F” for the F collection in Liberty Shoes, “Har chunauti ke liye taiar” for Warrior safety shoes; “Freedom from the usual” for Revolutions Concept Stores; “Exotic expressions” for the Beach range of bathroom products; “Listen to the Future” for Kenwood car audio; “We’ll let the walls speak” for Spectrum textured wall paints; “Your brush with fame” for Denman hairbrush; “Be an individual” for Toni&Guy hair cosmetics and “Monthly matrix of male lifestyle” for the m magazine.

Some of the brands I have worked on include Kelvinator refrigerators, Carrier air-conditioners, United Airlines, Air Canada, China Airlines, Kenwood car audio, Liberty Shoes, Uncle Chipps, Citifinancial, Outlook Traveller, Outlook Money, Outlook Business, Beach bathroom products & accessories, Helpage, Highland Queen scotch whisky, Aristocrat whisky, Prince’s Choice whisky, Keune hair care, Toni&Guy hair cosmetics, Lokmat Group of publications, Revolutions Concept Stores, Shoe Factory family footwear stores, Denman Hairbrushes, J&K Tourism, Satguide satellite guided navigation system, Nippon mobile security, Hindustan Times.com, Clarion County, TDI Group, Vatika Group Solo office accessories and ICI auto paint.

I was part of Team Bates Clarion who won the CAG award for the launch campaign of Carrier air-conditioners in India. And also part of Team Montage who won the Delhi Advertising Club campaign of the year for Liberty shoes.

Comment Wall (7 comments)

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At 9:42am on December 10, 2009, SAPTARSHI DUTT said…
Dear Writer:

I saw your writing at your blog Your writing attracted the minds of our co-editors and working committee.. It was meticulously written crafted with thought-provoking words and deep in-sight meaning. We would like to inform you that we are bringing out an international journal labeled “Mirror of Times” from the heart of city, Kolkata. Many prominent writers like SMT. NABANITA DEV SEN, SMT. ANTARA DEV SEN, SRI SUNIL GANGOPADHYA, SRI SANKHA GHOSH, MR. AMITAVA GHOSH, MR. N.V. SUBARRAMAN, MR. D.C. CHAMBIAL, MR. PRADIP K. CHOUDHURY, MR. PRONAB K. MAJUMDAR WILL DISPLAY THEIR WRITINGS. Besides, loads of eminent editors / columnist like Mr. K.K. SRIVASTAVA, MR.JASVINDER SINGH, MR. ANJAN BANIK will also showcase their writing skills. KNOWING YOUR WRITING SKILLS, PROFICIENCY, EXPERTISE, AND FLAIRNESS; WE [THE EDITORIAL COMMITTEE] IS PLEASED TO NOMINATE YOUR NAME AND WOULD LIKE TO INVITE YOU TO SUBMIT YOUR WRITINGS AT THE SAID MAGAZINE @ Rs. 100/- [India] or $20 [USA] or £ 25 [UK] by subscribing the journal.

YOU CAN SEND YOUR WRITINGS AT E-MAIL TOO:

saptarshi_dutt@rediffmail.com

Your early responce is solicited.

Awaiting your positive feedback.

Saptarshi Dutt
Editor
+91-033-9433834481

ALSO VISIT: saptarshidutt.blogspot.com

U MAY SEND THE SUBSCRIPTION BY M/O OR D/D AT THE FOLLOWING ADDRESS:

MR. SAPTARSHI DUTT
30, RAM KANAI ADHIKARY LANE
KOLKATA – 700012, WEST BENGAL
INDIA
(09433834481)

Foreign authors may only draw cheque in favour of Mr. Saptarshi Dutt.
At 5:35am on December 3, 2009, Rose said…
Hotel Omni Mont-Royal
1050 Sherbrooke Street West
Montreal, H3A 2R6 CA.



WelcomeTo Omni Mont-Royal Hotel Canadian Employment Offer

Good day,
I am Rose from Canada, the manager of Omni mont-royal hotel, pls i want to inform you about the vacancies in our hotel, The management needs men and women, married and not married, who will work and live in canada .The hotel will pay for his flight ticket and assist him to process his visa in his country, if you are interested contact us via E-mail : omni.montroyalhotels@yahoo.ca
And the Hotel informations will be sent to you immediately.
Thanks.
From the Hotel manager.

TEL..+1514-907-9858
Fax: +1(440)348-7275


E-MAIL : omni.montroyalhotels@yahoo.ca
At 5:33am on January 14, 2009, Jennifer Helen said…
I just came across your profile in this network. I would like to extend an invitation to join Allvoices.com. It’s a citizen journalist site. We discuss, debate and write about everything under the sun here. Allvoices also has an incentive program for writers and they can earn up to $10,000 cash. Register at http://www.allvoices.com/journalism and start contributing.
At 11:11am on September 8, 2008, Probal Mukherjee said…
Hi Tricia
I am delighted to be your friend.
Here's a thought I wish to share with you.
Probal

Apocalypse

I keep singing
the Song of Life.
How can I then
Ignore the strife?
Individuals fight.
Nations battle.
All around I hear
Death’s ugly rattle
So much hatred
So little love
The falcon’s talons
Are tearing the dove
The die is cast
For the final blast.
The cataclysmic bloom
Of the vaporizing mushroom
At 7:25am on September 8, 2008, Patricia said…
Probal,

I would be happy to lend my ear. I've sent a friend invite so that we may correspond.

May your muse be ever-present.

Tricia
At 10:34am on September 7, 2008, Patricia said…
Hello Probal,

Welcome to A Passion for Poetry and Prose!

I thoroughly enjoyed the insight into your world and I look forward to trading inspiration and support.

Please don't be a stranger!

Be well,
Tricia
At 3:53pm on August 11, 2008, David Eide said…

Hi Probal,

Welcome to Sunoasis Writers Network! Make yourself at home and have some fun.

There are daily updates on freelance jobs on the main page, plus a network of people who may help you in your professional quest.

If you want a more detailed description of the Network go here:

sunoasis.com/ningpage.html

Thanks for joining the Network! If you have any questions just let me know.

David Eide
Sunoasis.com

 
 

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