Job leads, News, and Conversations with Those Who Write and Edit
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Do you know the three ways to boost your chances at freelance writing? MarketWatch's Marshall Loeb says he does.
The points he raises all have their place. I believe the most effective thing you can do is research the marketplace and see where your strengths can be used by editors and target those markets with excellent query and cover letters. If you do this enough times editors start to trust you and will become valuable contacts in your freelance life.
He mentions ads on the web and job auction places like elance.com which are legitimate places to find jobs. The problem is that they are so public that writers will underbid to win the contract and so depress the rates that freelancers need to keep high in order to benefit in an open market. The other problem with auctions is that they are usually one trick ponies so there is little residual benefit like referrals.
Freelance writers may want to comment on their experience in these three modes.
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3 cents- 18 cents is a very low rate of pay. It's a beginner's rate. You want to get to $1 -$2/word rate as quickly as possible.
Should I choose one interest and focus on it, pursuing periodicals, newspaper and online writing outlets or be a jack of all topics, touching on topics that will generate the most revenue as well as ancillary topics? I'm starting a blog to post articles about current event items from an objective viewpoint to use as a base for a portfolio and reference in case a client wants a reference. Is this a good plan or a waste of time?
This is the key element in developing a freelance stategy. Most writers are generalists and use their general knowledge to build up a portfolio but at some point in your career you need to focus on one or two interests and research the different media to find a variety of markets. You should use what you know simply to learn the nuts and bolts of a freelance business since the writing part is the "easiest" part if you are a natural-born writer or have passion for it. It's the business end that writers are confounded on. For instance, knowing how to write up an invoice, collecting on money owed to you, developing relations with editors, what your rights are and how those rights can be used to your advantage, researching markets, and on and on. Learn these things as you get your feet wet.
You have to remember too that just writing on topics will not get you too far, especially now when there is a glut of "topic writing" accessible on the net. You have to take topics, narrow the focus, and then apply an interesting angle of attack on some aspect of the topic and wring everything you can out of that angle of attack to make it interesting to editors.
There is no harm in collecting as many credits as you can as long as they are credible and they show knowledge and insight into the topics you want to pursue. It goes back to the idea of developing specific interests as soon as you can so you can gather credits useful to the market you want to sell to. An editor at a cat magazine will be more impressed with a sidebar you did for a cat newsletter than a long article on construction materials.
One big time-waster is simply to write the article and then submit it to a bunch of markets. Instead of doing that prepare a query letter after thinking through the article you're going to write, carefully research the market for possible buys for that article, then write a great cover letter to introduce yourself, briefly, to the editor, send the query, keep tabs on submissions, and have an idea of what to do with the idea if it gets rejected.
I would recommend three books to check out.
You're ahead of the game by putting these concerns at the front-end of your writing career. Have patience, don't get too excited with a few successes and don't get too down by rejection. Keep developing toward the better markets. And remember that writing for consumer publications or consumer websites is only one of many avenues for freelance writers.
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